The Welsh premium vodka brand Au Vodka became a leading player in its market segment after Charlie Morgan and Jackson Quinn launched the company in 2015. The combination of distinctive gold-filtered vodka inside metallic gold bottles has transformed Au into a status symbol which represents premium and discerning taste.
The Founding Story
From Ball Boy to Business Mogul
In 2013 the world witnessed Charlie Morgan achieve fame when Chelsea’s Eden Hazard kicked him while he tried to pick up a ball. Morgan joined forces with his friend Jackson Quinn to create Au Vodka when he established the company together in 2015. The brand’s name “Au” stands for the chemical symbol gold whereas it represents the company’s position as premium quality and luxurious brand.
For additional details about Morgan and his adventure listen to ITV News.
What Makes Au Vodka Unique?
Gold Filtration and Distinctive Design
Au Vodka creates a refined smooth taste through its unique gold filtration process. Blue Raspberry and Black Grape represent two bold flavors alongside their diverse product range which appeals to contemporary preferences. The gold-standard bottle design enhances both product visibility on shelves and market positioning as a luxury product.
Smart Marketing Moves
Au Vodka’s expansion has depended largely on successful partnerships with famous celebrities. Through significant collaborations DJ Charlie Sloth became a companys shareholder alongside other partnerships with Floyd Mayweather and Jake Paul. Jake Paul’s video involving the delivery of cash and Blue Raspberry vodka showed to billions of viewers transformed Au Vodka into a major brand.
The BBC News website features information about this partnership.
Financial Milestones and Net Worth
Rapid Financial Growth
Since its establishment Au Vodka has attained incredible financial achievements. Au Vodka released $53 million in revenues in its 2022 annual report. During 2023 the brand achieved a valuation of approximately £150 million to become one of the UK’s fastest-growing spirit brands. RuTrader reports that The Sunday Times Rich List estimates each Au Vodka founder’s personal wealth to be worth £55 million.
More about their net worth on Forbes.
Supermarket Expansion
Through its strategic placement at Tesco stores and Asda stores Au Vodka accomplished market expansion that extended its products to all UK consumers.
Recent Highlights
Celebrating Emerging Talent
Au Vodka celebrated the 18-year-old darts champion Luke Littler in March 2024 by offering him both a custom-made 3-liter bottle alongside a golden dart during the event. This action demonstrates the brand’s dedication to reach talent while maintaining visible presence for its audience.
More on this story at Talksport.
Conclusion
Steerage marketing combined with intense branding and unyielding emphasis on quality allowed Au Vodka to evolve from its humble start-up period into a £150 million enterprise. Au Vodka now stands as a luxury beverage alongside being an excellent example of entrepreneurial accomplishment as its founders emerge among the United Kingdom’s leading young millionaires.
Read about the brand’s inspiring path on Yahoo Finance.
