Jennifer Garner is one of the sexiest and adorable actresses in Hollywood and the mother of three children is the brand ambassador of Capital One commercials. Starting from the commercials, up to her acting career, Jennifer Garner perfectly captures humor, charm, and, finally, relatability to Capital One. Why is she perfect for promoting this particular brand? What campaigns are unforgettable? How can she be an easily identifiable image for both the screen and commercial audience?
Who is Jennifer Garner?
Jennifer Garner age is 38, she was born in Houston, Texas April 17th, 1972, she is the star of the successful TV show Alias. Her work as a CIA double agent Sydney Bristow in the series Alias made her also got a Golden Globe Award winner and several times nominee of Emmy Awards which provided her with powerful start in Hollywood.
Her acting credits include romantic comedy films such as 13 Going on Three, a dramatic hit – Dallas Buyer’s Club and an action thriller – Peppermint. Apart from the TV and movie success, Garner is also famous for being a philanthropist, activist and businesswoman. For more information about her acting career, visit Jennifer Garner – IMDb.
Jennifer Garner and Capital One
How It All Started?
This policy was more evident when Jennifer Garner partnered with Capital One to advertise their valued and popularized Venture and Venture X credit cards. Garner was ideal for the commercials because she falls in the friendly-since category and the brand’s commercials embraced ease, being easy to understand and appealed directly to the consumers.
Both, humor and friendly-meet-motherly appearance accompany Garner in her commercials for Capital One in which even such issues as financial advantages seem to be comprehensible. Read more about her collaboration on Capital One Venture TV Spot, ‘Hard Truth’ Featuring Jennifer Garner – iSpot.tv.
Memorable Campaigns
March Madness & “Once Upon a Farm” Commercial
Viral Video Link: March Madness & “Once Upon a Farm” Commercial
For instance, the corporate humor in Capital One’s March Madness saw Jennifer Garner pop out in a fairy tale commercial called “Once Upon a Farm”. The commercial focuses on all the benefits that one is going to get when using the Venture X Business Card which include flying double miles and additional travel privileges. Notably, the title of the ad is reminiscent of the name of Garner’s organic baby food company called Once Upon a Farm.
For a closer look, check out Capital One Venture X Business Card TV Spot, ‘March Madness: Once Upon a Farm’ Featuring Jennifer Garner Ipa – iSpot.tv.
“Bring Your Dad to Work Day”
The Jennifer Higgins’s interpretations of the lyrics of this song, together with the funny Capital One commercials with Jennifer and her father Bill Garner, are some of the most soul touching ones. Chalks it up to the arm’s recent commercial where Bill dryly jokes about how he once phoned Capital One to request the “Jennifer Garner card.” It concludes with him saying the well-known phrase, “What’s in your Wallet?”
Read about this touching ad in Jennifer Garner Stars Alongside Her Dad in Special Capital One Commercial – People.com.
Collaborations with Samuel L. Jackson and Charles Barkley
Partner British companies and companies that Robert L. Johnson and Partners partnered with; Samuel L. Jackson and Charles Barkley
Jennifer Garner was also doing commercials during the basketball season with Samuel L. Jackson and Charles Barkley. Al these ads were funny and invoked benefits of the products during March Madness.
Visit one of these great commercials at Capital One Venture Card TV Spot: ‘There’s No Crying in Baseball’: Starring Jennifer Garner – iSPOT.
Why is Jennifer Garner Right for Capital One?
Relatable and Trustworthy
Garner’s friendly “girl-next-door” look is instrumental to her in being a Capital One bank’s corporate image. She introduces friendliness and believability to the brand while demystifying such economical subjects. Her partnership allows Capital One to target regular people as consumers rather than make them feel like they are being sold something.
Family-Oriented Values
Some of the values that Capital One may want to put as crucial are issues to do with trust, security, and, family. Sincerely, the commercials establish close similarity with such values as seen from Garner’s close relation with her father.
Star Power
Having actress Jennifer Garner as a representative means Capital One adverts are going to be associated with one of the most known Hollywood actresses. This is one of the best ways of getting the Brand to be on the top of the consumer’s mind as she charms viewers to attention.
For more information on how celebrity endorsement impacts on trust in consumers visit Hollywood Branded Blog.
People’s Perception of the Ads
The Love
The advertising created by Garner for Capital One is amusing and credible to most of the viewers. Another characteristic liked by the audiences, especially those who already appreciate her acting, is her gift to translate the financial advantages with the definite feeling, which is rather friendly.
The Criticism
This is not true, for as it is the case with other things in the world not everybody is a fan of computers. Of course some people on subreddits and other places complain that sometimes the ads are too monotonous or over-produced. For instance, the advertisement that parodied A League of Their Own in baseball got criticism over the humor and irrelevance of the commercial with the baseball.
Observe how are AUDIENCE in the forums reacting in Reddit.
Jennifer Garner Beyond Capital One
Acting Career
Rare beauty Jennifer Garner does not cease to amaze in Hollywood. Through reprise of the character Elektra in Deadpool 3 to comedy adventures films such as Yes Day, she has proved that she is the most versatile actress.
For more information on Jennifer Garner, visit Jennifer Garner – Wikipedia for information on all her movies.
Advocacy Work
Besides acting, Garner is engaged in the fight to enhance children’s education. Currently, she sits on the board of directors of the Save the Children USA, an organization with aim to dramatically improve the situation of children in need all over the world.
For more details on her advocacy you can visit Jennifer Garner — The Movie Database (TMDB).
Entrepreneurship
In addition, in 2015, Garner started Once Upon a Farm, an organic baby food company together with her business partner. It is an extension of health, family, and sustainability, values usually seen in her Capital One advertisements.
For more information on her business, please visit 10 Things You Didn’t Know About Jennifer Garner | Star Fun Facts – YouTube.
Why Garner & Co’s association with Capital One continues?
Jennifer Garner’s partnership with Capital One works because she embodies the qualities the brand wants to convey: credibility, friendliness and consumers’ similarity. Even when the actress is cracking jokes with Samuel L. Jackson, or explaining to her father how people have taken to celebrating her success, the viewer feels that the star is telling a true story.
Here’s an idea for more about Capital One’s advertising, visit iSpot.tv.
Final Thoughts
Hiring Hollywood actor Jennifer Garner isn’t just about taking advantage of her acting skills: the company relied on this perfectly average, effortlessly likable woman to sell its credit cards to millions of consumers. Her adverts are both hilarious and genuinely friendly with a focus on promoting the positive aspects of the brand at hand.
When it comes to leading a good life and moving from one profession to another, then and now, Jennifer Garner serves as a good role model. And as long as she’s saying what’s in your wallet, people will continue to listen.
Arthur Clark “A.J.” is a professional student at the University of Alaska Anchorage, specializing in Project Management, dedicated to mastering organizational strategies and achieving excellence in dynamic project execution.
